Chronicle: Paul's Gift, Thursday, May 28 at 8:00 p.m. on WYFF 4

Tonight, May 28 at 8:00 p.m., WYFF 4 will launch “Chronicle”, a new locally produced primetime program. The first edition will be titled “Paul’s Gift”—a true and powerful story about Paul Savitz, whose sudden death ultimately saved the lives of three strangers through organ and tissue donation.

WYFF 4, along with LifePoint, Donate Life SC, Greenville Hospital System, MUSC and countless others spent three years planning and producing “Paul’s Gift”. Thanks to the willingness of the Savitz family and those who received the gift of life from Paul to share their story, this first edition of Chronicle will share an incredibly powerful first hand account of the importance of the decision to donate.

For a preview of “Paul’s Gift”, visit http://www.wyff4.com/video/19540668/index.html. The show will be followed by a live call-in show during the Friday, May 29 newscast from 5-6:30 p.m. as well as an encore presentation of “Paul’s Gift” on Saturday, 5/30 at 7:00 p.m.

Advertising Elements of the Every 11 Minutes Campaign

Along with the Living Billboard launch on January 14th came the unveiling of our awareness broadcasting elements for the Every11Minutes.org campaign. Please feel free to view our new 30 second TV commercial.



TV Commercial (30 seconds)

Living Billboard – Launch Event

On January 14th, the Living Billboard went up in Columbia, South Carolina during the launch event for the state’s brand new donor registry. The Living Billboard concept is based around one simple fact:
Every 11 minutes another person is added to the organ transplant waiting list.
To illustrate this startling statistic, we had a person put up the names of people on the organ transplant waiting list every 11 minutes for the entire day. The billboard is still posted on Gervais St. in downtown Columbia, so drive by and check it out if you’re in the area.
As for the launch event, it was also a great success. Many transplant recipients, people on the waiting list, donor families and South Carolina legislators were present. All of the Columbia television stations were there to help publicize the launch of South Carolina’s new donor registry. Check out some of the pictures from the event.

Living Billboard

To kick off the 2009 organ donation drive, we will be creating a living, breathing representation of the organ transplant waiting list on a billboard in Columbia, S.C. The creative execution is based around a simple national statistic:

Every 11 minutes another person is added to the organ transplant waiting list.

To illustrate this fact, we will be adding the names of people on the transplant waiting list to a billboard in Columbia, S.C. On January 14th, a man on the outdoor board will physically add one real name to the billboard in 11-minute increments to draw attention to the startling statistic, as well as create a sense of urgency to encourage people to become registered organ and tissue donors. After the board is filled with names, we will replace the list with another vinyl indicating the statistic and where to register.

This outdoor execution is just a small part of a larger integrated campaign we’re producing that includes television, radio, print, additional outdoor, guerilla and a microsite. We’ve also partnered with the SCDMV to brand the organ donation symbol that will appear on driver’s licenses.

Stay tuned. We’ll post pictures of the Living Billboard once it goes up. Keep your fingers crossed. We’re hoping local news outlets will pick up the story to get the word out there even more.